E-Mail Marketing spreads far Beyond The Inbox – Banksthomas

In June this year, e-dialog conducted the annual e-Dialog Global E-mail Attitudes Survey into consumer e-mail trends. They investigated the attitudes of 13,000 consumers in 13 countries across Europe, the Americas and Asia Pacific and the survey universally revealed the ongoing power of e-mail marketing, not only as a tool for driving offline purchases but also as a powerful means of promoting brand advocacy across social networks. The UK sample... Read More

Jump Start Email Marketing

“Nobody likes to get junk email in their inbox. That’s why it’s an email marketing best practice to have a permission-based, or “opt-in” mailing list. When people opt in, they specifically give their permission to be added to your list. That means they want to hear from you, that they think positively about you, and want to do business or interact with you. Those are the kind of people you want to communicate with—not... Read More

eVideo Marketing to hit mainstream?

eVideo Marketing to come of age Is this the year when we shall see eVideo marketing really coming of age in the UK? Obama used social media marketing, with evideos being a major strand, to great effect during his presidential campaign. Here we can see David Cameron following suit. The question is, will eVideo marketing be able to make the leap from the Political and NGO world into main stream business? eVideo is an attractive proposition. Done... Read More