Google changes attractive for comparison sites

Google have recently announced that advertisers are to be allowed to use trademarked keywords withing their advert text. This will be great news for aggregators and comparison sites that will not be able to use brand names in adverts. The downside for the rest being that prices for adwords are likely to rise as result. Banksthomas | Search Engine Marketing | Web Design | ECommerce Zetland House, Old Street, London, EC2A 4HJ  Read More

Google to help SMEs

Google is providing a new opportunity that is currently being tested in the Houston market which essentially combines organic and paid results but at a much reduced cost to the business owner. The New York Times reports on a classic SMB tale of the need to be online but the resources that limit success Jason Cowie, the owner of Kingpinz Skateboard and Snowboard Shop in Houston, has done a pretty good job of getting his business noticed on the... Read More

Google add call to click services Google AdWords adds click-to-call service for mobile marketers

After a successful beta trial, Google has added its click-to-call service in AdWords, which allows consumers to simply click on a telephone number from an ad to be connected to a local outlet. by Helen Leggatt After trial participants experienced “improved” click-through rates (from 5% to 30%) and increased telephone calls, as well as more traffic to their websites, Google has decided to roll out the click-to-call service to all... Read More